An SEO report is an overview of the SEO efforts you’ve enacted over a specific period of time. It essentially shows how successful you’ve been, as well as any areas that need improvement. Having a consolidated report also helps you present the data to relevant stakeholders to display why your SEO activities are important and how they drive growth for your business. As your blog or website grows, you‘ll undoubtedly have more images, videos, and related media to support your content. These visual assets help retain your visitors’ attention, but it’s easy to forget that these files can be very large. Since page speed is a crucial ranking factor, it’s important to monitor the size of the media files you upload to your site.

When to Use SEO vs. SEM

• The Google Keyword Planner is a free tool that can give you some insight into effective keywords for your industry.
• The other reason is that building an effective SEO strategy is often trial and error.
• There are a lot of factors that go into ranking – relevancy being a critical aspect.
• When someone needs a product, service, or information, they head straight to Google.
• When someone talks about Marketer Milk on LinkedIn, I see a slight lift in my SEO traffic.
• Use the pillar topics you came up with to create a page or post that gives a high-level overview of the topic using the long-tail keywords you came up with for each cluster in step two.

Moreover, print advertising is often perceived as intrusive, junk, or spam. Many people quickly discard direct mail without a second thought, and magazine or newspaper ads are frequently ignored—or missed entirely by those who prefer digital media over print. High organic SEO rankings and PPC ads can increase brand awareness and credibility. The challenge is that search engines try to be secretive about how the algorithms work, leading SEOs to rely on trial and error to understand what works best. That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering.

If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers.

Is SEO free?

And even getting mentioned on social media platforms like LinkedIn or X (Twitter) can cause a lift in your rankings. When someone talks about Marketer Milk on LinkedIn, I see a slight lift in my SEO traffic. And over the years, it has developed guidelines and ranking factors to test pages for signs of quality. To drive organic traffic, your content needs to be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic.

Moz Local: the local SEO and reputation management tool

What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines (and the internet) have developed over time. Link text (also known as anchor text) is the text part of a link that you can see. This SEO Anomaly text tells users and Google something about the page you’re linking to.

And LinkedIn is one of the best places to search for these people. Guest blogging can be a lot of work, but the good news is that these links are usually high-value backlinks. They aren’t low-quality because you focus on publications that have high domain authority. Many businesses also take advantage of content syndication, where they get their content posted on other websites.

For example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises” and “easy kettlebell movements”. This emphasizes to Google that your page is focused on that keyword and topic. From a Google SEO point of view, your title tag is the most important place to include your keyword. But remember, learning isn’t only about reading and retaining information.