You may also want to prioritize the reviewing of pages that show signs of being low-quality. You can do that in Ahrefs’ Site Audit; just head to the Content Quality report. You should always aim to use subheaders to break up your content and make it more appealing. In HTML, you can use H1-H6 subheaders to provide some structure and hierarchy to your pages. If you have a relatively small site (fewer than twenty pages), you can check all of the above manually with ease. The issue with PageSpeed Insights is that you can only check one page at a time.

Test your page speed

It is an essential tool for SEO services as it offers insights into your website’s indexing status, crawl errors, and keyword performance directly from Google’s perspective. Linking to other websites is a great way to provide value to your users. Often times, links help users to find out more, to check out your sources and to better understand how your content is relevant to the questions that they have. The primary purpose, at least from an SEO perspective, is to entice search engine users choose your page over the other results. That’s how you’ll get more traffic from current rankings, and it’s also thought to be an indirect ranking factor.

• Google stands out as the most widely used, often serving as our first stop on the Internet.
• It uncovers issues that might not be easily noticeable but are critical for SEO performance.
• It makes it more relevant and trustworthy (as long as you link to trustworthy website).
• Often, website owners come to me alarmed by “fatal” errors flagged by their SEO tools.
• When you create a new project on site audit, it will instantly start scanning your site and once it’s done, you’ll get the following report.

Firstly, just under 55% of all global traffic is on mobile devices. Sure enough, because our content is designed to make Google searchers happy, the page quickly went from #15 to the #4 spot in Google. Many in the SEO industry have thought this was the case for a while, based on RankBrain. Which is part of Google’s overall ranking systems, and was introduced in 2015. As long as the links are relevant and add value for the reader, they’re worth adding.

Create Compelling Content

Google Search Console is a tool provided for free by Google to allow site owners to monitor traffic from Google to their website. It also allows you to check for some basics like; website speed, crawling and indexing errors, top linking sites, and even notifies you if your site has been hacked. In the second step of your SEO audit, you will be able to see what are the top performing pages of your website and the top search queries for each page. With this information, you can check the page to ensure that you are sufficiently targeting that query and topic on the page and satisfying the search’s intent in the best possible way.

To succeed with programmatic SEO, each generated page must provide unique, valuable, and relevant content. When done well, programmatic SEO is a powerful tool, especially for targeting low-competition keywords or specific niches that might otherwise be overlooked. In contrast, programmatic SEO uses automation to quickly create large numbers of web pages, each targeting specific keywords or keyword variations. These pages are generated from a template and populated with data from a database. PPC is most effective for high-competition, high-intent keywords where organic ranking is difficult. It allows you to instantly appear in front of potential customers, making it a great tool for testing and optimizing conversion strategies.

For example, if a page BHS Links on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error. As with beefing up thin content, there are certain pages on your site where it’s not going to be feasible to fully optimize for target and ancillary keywords. You’ve squeezed “employee scheduling software” onto your homepage in multiple places. That’s a keyword best reserved for a blog post (check out our SEO blog post templates here). You also want to keep in mind user experience and information architecture (IA) when creating internal links.

That’s why, if you want to improve your revenue long-term, it’s worth investing in SEO services. Depending on your SEO agency, they may offer additional competitor analysis tools. With an SEO audit, your team can get an in-depth assessment of your SEO status. It can also provide you with thorough recommendations for restoring, as well as improving your SEO.