This way, you can naturally receive social mentions and customer reviews. SimilarSites offers a web app, as well as a Chrome extension that makes it easy to find websites without jumping between tabs. You can do it directly from the website you’re currently visiting, which further simplifies your research efforts.

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Expert quote links are a super effective way to gain media exposure and establish yourself as an industry authority. But you can also get featured on relevant websites and publications that pick up the story. To target local audience, optimizing a Google Business Profile is important to business owners.

Off-Page SEO Checklist for 2025

• Citations on directories are important for contextual relevance as well as local relevance.
• Among other things, backlinks, social media, and local citations are all aspects of off-page SEO.
• Think of this as an AB test that occurs before your users are ever exposed to a CTA, with your CTA being consistent in both rounds.
• Give your insight on topics, and attract attention to you, but don’t exercise comment signature.
• Simply paste your URL, and generate compelling post copy with a link to your site or a recap of the page’s content.

You should develop a consistent brand voice and visual identity and create valuable content that reflects your brand values. Ensure organic brand building by engaging with your audience authentically, participating in community events and sponsorships, and monitoring and managing your online reputation. To excel at video marketing, create high-quality, engaging content tailored to the platform, whether it’s YouTube, TikTok, Instagram, LinkedIn, or Facebook.

Aim for specific, long-tail keywords until you’re ready to tackle the more general ones. Local citations are mentions of your business and its contact information around the web. Google uses them to verify your business details, so having various citations can boost your website’s domain authority. As the best-ranking piece, this would be your main competitor, so you’d want to examine its backlink profile.

But it can still help to build brand authority and attract backlinks. The goal is to make your site appear more authoritative, relevant, and credible to search engines by securing links and mentions from external websites and sources. According to Whitespark (2020), who also surveyed a group of SEO experts to find out which ranking factors contributed the most to local SEO, off-page accounted for over 50% of total rankings too. Of that over 50%, backlinks represented 15% of total rankings for Local Pack results and 31% of total rankings for local organic results. Even though these don’t hold nearly as much “power” as proper backlinks, social signals play their role in determining your page’s search engine ranking.

Users can apply fixes site-wide or individually, allowing precise control over off-page SEO improvements while ensuring continuous monitoring and optimization. Before we could even talk about off-page SEO, SEO Anomaly we should revise our knowledge on what SEO is in the first place. Although this might sound redundant (after all, this is how you landed on our blog, already knowing what SEO is and its very workings), we shall draw a quick picture of what SEO means today. Search engine optimization (SEO) stands for the entire cumulus of search marketing efforts meant to make websites and online presence stand out both in search engines’ and users’ eyes. SEO should make your brand shine in a sea of other brands, all fighting to get among the first position in SERPs.

We’re talking about be part of the conversation, be part of the discussions, professional discussions. So let’s talk about your product pages and what big site hierarchization looks like. Most of the time in LLM traffic, the site mentions will bring the resources that you’re going to see in these conversations will link to brand mentions and that will be for homepages. So we’re talking about the age of mSEO, multi-search engine optimization. What I mean by that is that your users can come from all over the place.