Visitors are often looking for a very specific piece of information when visiting your site. If they have to sit through a 10-second visual introduction before they can find your hours of operation, you’re going to have a pretty frustrated visitor on your hands. Are response code errors popping up all over your website where there shouldn’t be any? Calling out 302-, 404-, and 500-level response codes can be useful to tell users that something’s wrong. Smartphone usage worldwide has grown exponentially, and it’s important for websites to be compatible with the rising demand. Their SEO Anomaly in-depth report can look overwhelming unless you’re coming to the game with some technical chops.

What are SEO audit services?

• Equipped with this intel, you can optimize your online presence by adding details or photos to your Google Business Profile or updating directories with your store hours.
• To do this, go to the Mobile Usability report in Google Search Console.
• It analyzes the top 10 keywords each page on your site is ranking for.
• With Google Analytics, you can understand your audience, monitor traffic sources, evaluate keyword performance, and identify top-performing content.

From site structure to crawling to site content, it analyses your site for detailed SEO related issues. Moz is a widely popular SEO tool among the SEO community and it offers a tool called Site Crawl which helps you with SEO site audits. Ahrefs is an excellent SEO toolkit which is used by a ton of bloggers and it offers a Site Audit tool that gives you an in-depth website analysis. As you can see above, currently it’s showing around 21 issues and the issues are listed on the basis of severity. As you can see above, it provides you a Site Health score out of 100 (the higher the better) and lists down all the issues and warnings that your website currently has.

Heading into 2024, SEO is evolving fast, and businesses must stay ahead. On-page SEO audits are crucial for unlocking your site’s potential and boosting rankings. This issue can refer to both internal and external links and simply means that the URLs linked to are returning a 4XX return code. These links damage the user experience for visitors and can impair the credibility of your site.

Popular Features

You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports. A robots.txt is a text file that lives in the root folder of your domain, so you can find it at domain.com/robots.txt. It is a set of instructions to search engine crawlers detailing which subfolders and pages they are permitted to crawl and which they are not. There should only be 1 per page, and it should describe as accurately as possible the main topic for the page.

Solving key challenges for businesses

On-page SEO involves reviewing elements on individual pages to ensure they’re easy for search engines to understand and provide a good user experience. During an audit, the focus isn’t on making fixes but on assessing page-specific issues that need attention. The findings from this step are compiled into a roadmap or task tracker for later action. SEO tools like Ahrefs, Semrush, Lumar (formerly Deepcrawl), Screaming Frog, and Moz Pro use crawlers to scan your website and check its general health and performance. A website audit is a thorough inspection to identify issues affecting your site performance, crawlability, and user experience, like broken links or confusing site navigation.

And importantly, one that I didn’t have to pay several hundred dollars for. It actually understands Google’s guidelines and holds content to the same standards as human quality raters (if not even higher). From here, the tool will create a list of key recommendations based on these sections. It then gives you a grade and explains how well your content demonstrates the expertise required to write YMYL content.