The Google Lighthouse Plugin (web.dev) does a great job of outlining accessibility issues. It flags items in the code such as missing alt text on images or names on clickable buttons. It will also look for descriptive text on links (no “click here”).

Why Do I Need This SEO Audit Checklist?

While 404 errors won’t hurt you too much, it’s still a good idea to set up a redirect or fix the missing content. This helps you identify potential sites to reach out to for guest posts, collaborations, or partnerships. When you work with a growing company, spotting trends fast helps you stay ahead of your competitors.

The Ultimate Topic Cluster Cheat Sheet & Checklist Bundle

The Search Atlas Site Explorer Tool’s keywords tab helps you identify the organic keywords your website ranks for, along with key metrics such as organic traffic and traffic cost. To benchmark against competitors, start by identifying your top SEO competitors using tools like the Search Atlas Site Explorer Tool, focusing on those ranking for the same target keywords. Compare their domain metrics, top-performing pages, and backlink profiles to assess strengths and weaknesses.

Your availability in local directories can make or break the attention you get from customers who are geographically close to your business. Be sure to create a free Google My Business page for your company so that you appear in searches for local keywords. It should be short, concise, and mention your brand name if possible. Try not to include numbers, underscores, or random letters as it can make your domain hard for Google (and users) to understand and remember. Implement relevant schema markup to enhance the appearance of your content in search engine results with rich snippets.

• Only human beings know this unless said company programmed the SEO tools themselves.
• Understand any site’s backlink profile and discover link building opportunities.
• Smaller SEO audits are in the neighborhood of pages, only covering a few topics.
• SEO PowerSuite is a one-stop software for all your SEO needs, and is also one of the most budget-friendly options.
• Have a page which no longer exists, or which now exists at a new URL?

Generally speaking, backlinks pass authority juice from one site to another, whereas internal links ensure a logical and organized content structure within your own website. High-quality backlinks coming from reputable websites in your niche carry more value and contribute more positively to your website’s credibility. In contrast, low-quality backlinks, often from spammy or unrelated websites, can harm your SEO efforts. Websites with slow speed and heavy page loading time may be subject to a penalty in search results, eventually resulting in a decrease in visibility and organic search traffic.

Step Two: Reach Out to the google search console

A content delivery network (CDN) can help users access your website faster by delivering your content sooner via a network of geographically distributed servers. SEO.com is an award-winning SEO agency with decades of experience helping clients earn a higher return that grows their bottom line with search. From providing one-on-one SEO consulting to complete do-it-for-you SEO strategy management, our SEO specialists can help you turn the search results into a revenue driver. During the SEO audit, delve into the demographics of your website’s traffic. Understand the geographical locations, age groups, and other demographic factors of your audience. This information enables you to tailor your content and SEO strategies to better resonate with your target audience.

It also includes a URL inspection tool that can help you understand how Google sees a particular page. And find any issues that might prevent the page from being indexed. The relationship between an SEO site audit and SEO reporting is that both work together to create comprehensive search optimization management. After reviewing the suggestions, you can deploy them instantly with a simple click, and Otto SEO makes SEO Anomaly the changes directly on your website regardless of your CMS platform. The Search Atlas Otto SEO Tool continuously monitors your site for new issues and automatically updates its recommendations based on changes in performance, structure, or search trends.

It also tells you what kinds of websites already link to the kind of content you might want to create. If your competitors rank for these keywords, you have a good chance to rank for them too. For example, you can see that many of our links come from blogs and news sites that write about digital marketing and SEO. In fact, our study of 11.8 million search results found that the top result in Google has 3.8x more backlinks than pages in positions 2-10. If there are issues with your JavaScript, Google (and potentially your users) won’t be able to see your pages properly.

Reviewing content quality involves evaluating how well your website’s content meets user intent, delivers value, maintains originality, and adheres to grammatical and structural standards. Reviewing content quality includes checking for keyword relevance, readability, topical depth, and whether the content is up to date and trustworthy. Regular assessment of mobile-friendliness is no longer optional but essential for an effective SEO strategy.

If you’re looking to get started, the Wordtracker Academy has a whole module of keyword research lessons spanning from the fundamentals through to special use cases like keywords for voice search. The debate over which keyword tool has the ‘best’ data set, is much bigger than I can even attempt to address here, so I’ll let you do your own research on that one. To carry out search engine optimisation, you need to know what you’re optimizing for. Or in other words, how people are searching for the business/product you’re focusing on.